With the improving of the our country modernization level, ceramic culture become the traditional culture of our country.Under the influence and impact of globalization of the world culture, daily-used porcelain is in low class market gradually, It flows more into the market as a daily product.In this process, traditional domestic ceramic brands in the world have less recognition and reputation generally.In order to further improve the value of China's daily ceramic products, this article tries to analyze the impact of design on the value of daily ceramic products from the perspective of design.Respectively, including design in ceramic product's economic value, cultural value in the analysis and design of ceramic products, such as the impact of brand value, in order to promote the sustainable development of China's ceramic industry.http://www.jiangsu-ceramics.com/